Personal profile
Education/Academic qualification
Business Administration-Marketing, Ph.D., Old Dominion University
… → 2022
Tourism Marketing, M.A., University of Tehran
… → 2017
Electrical Engineering, B.Sc., Sadjad University of Technology
… → 2014
Grants
- 2 Finished
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CSU-AAUP Faculty Research Grant Proposal
Kwak, L. (Other), Prince, M. (Other) & Zal, S. (Other)
Southern Connecticut State University
01/1/65 → 01/1/65
Project: Research
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The Effect of Other Customer Brand Tie (OCBT) on Focal Customer’s Brand Tie
Zal, S. (Other) & Kwak, L. (Other)
Minority Recruitment and Retention Committee
01/1/65 → 01/1/65
Project: Research
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Exploring the Role of the Host in Obtaining Customer Satisfaction with Sharing Economy Accommodations: A Cue Utilization Approach
Zal, S., Tang, C., Guo, L. & Zhang, J., 2024, In: Journal of Services Marketing.Research output: Contribution to journal › Article
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Does polarizing personality matter in influencer marketing? Evidence from Instagram
Koorank Beheshti, M., Gopinath, M., Ashuri, S. & Zal, S., 2023, In: Journal of Business Research.Research output: Contribution to journal › Article
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Can polarization on social media affect influencer effectiveness? Mediating role of motivated reasoning
Zal, S., 2022.Research output: Contribution to conference › Paper
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What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Y., Khoshghadam, L., Attar, A. & Zal, S., 2022, In: Journal of Retailing. 98, 1Research output: Contribution to journal › Article
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Host-customer interaction and customer satisfaction with peer-to-peer accommodation: A case from Airbnb
Zal, S., 2021.Research output: Contribution to conference › Paper
Professional Service
- 7 Professional Service