Grants per year
Personal profile
Biography
Robert's life as an academic follows a marketing and communications career that spanned three decades. With a PhD from the University of Connecticut, his research interests include marketing communication, marketing strategy, consumer and voter behavior.
Education/Academic qualification
Communication Sciences, M.A., University of Connecticut
… → 2010
Communication Sciences (Marketing Communication), Ph.D., Effects upon Purchase Intention of Spokespersons Who Speak Non-Native-Accented English in a U.S. Television Commercial, University of Connecticut
… → 2010
Mass Communication, M.A., University of Montevallo
… → 1989
Public Relations/Journalism, B.A., Auburn University
… → 1983
Grants
- 5 Finished
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Shiny on the Outside: How Issue Advocacy Advertisements Influence Voters
Forbus, Jr., R. (Other) & Marchant-Shapiro, T. (CoPI)
07/1/18 → 07/1/18
Project: Research
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Building a Stronger Learning Community by Creating New Initiatives between Academics and Business Practitioners
Forbus, Jr., R. (Other)
08/1/17 → 09/30/17
Project: Research
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Teaching Effectiveness and Research: Surprisingly Compatible Activities
Hopkins, P. (PI), Forbus, Jr., R. (Other), Stepanovich, P. (Other), Phillips, J. (Other), Thorson, J. (Other) & Lodha, S. (Other)
09/12/14 → 09/12/14
Project: Research
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Understanding the impact of non-native-accented English upon purchase intention among recipients of a U.S. television commercial
Forbus, Jr., R. (CoPI) & Snyder, J. L. (CoPI)
01/1/11 → 12/31/12
Project: Research
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Teaching Effectiveness
Lodha, S. (PI), Hopkins, P. (Other), Forbus, Jr., R. (Other), Andoh, S. (Other), Phillips, J. (Other), Thorson, J. (Other) & Stepanovich, P. (Other)
01/1/65 → 04/30/14
Project: Research
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Marketing Family History
Forbus, R. G. & Forbus, Jr., R., 2024.Research output: Contribution to conference › Paper
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One of these ads is not like the other: Viewer Inability to differentiate issue ads from candidate ads
Forbus, R. G., Marchant-Shapiro, T., Singh, A. & Forbus, Jr., R., 2024, (Accepted/In press) In: The International Journal of Interdisciplinary Civic and Political Studies. forthcoming, forthcoming, p. forthcomingResearch output: Contribution to journal › Article
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The Impact of “Humorous” Ads Featuring Social Media Influencers on Perceptions of the Influencer, Brand, and Purchase Intention
Snyder, J. L., Forbus, R. & Forbus, Jr., R., 2024, In: Atlantic Marketing Journal. 13, 1, p. 2165-3879Research output: Contribution to journal › Article
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Improving Public Health Communication during Pandemics: A Sensemaking Perspective”
Wang, E., Forbus, R. G. & Forbus, Jr., R., 2023, (Accepted/In press).Research output: Contribution to conference › Paper
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Improving Public Health Communication during the Pandemic: a Sensemaking Perspective
Wang, E. J., Berthon, P., Forbus, R. G. & Forbus, Jr., R., 2023.Research output: Contribution to conference › Paper
Professional Service
- 28 Professional Service